Welcome to Free Customer Experience Assessment Tools

In partnership with Microsoft, we are excited to provide you with this set of simple but powerful tools

Centered on the "Outside-in view”, the results of these assessments will provide you with best practices to help you plan, design, engage and measure better customer experiences

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  • Company CX maturity assessment across six key domains (Brand Promise, Customer Perceptions, Customer Behaviors, CX Strategy, Measurement and Culture) that will help you baseline CX efforts in your company.
  • Customer-ready surveys with 12 pre-built questions (based on the same six domains) that you can setup and send to your customers within minutes
  • Voice of Customer dashboard, a rollup of all customer survey scores over time
  • Go To Market Bullseye – new and innovative way to plan, assess, and prioritize your go to market execution across customer segments and audiences
  • Free access to professional advice by Indigo Slate team of experts and free trial to premium CX management platform Ruptive (http://ruptive.cx)


"At Microsoft, we have long embraced positive and engaging CX as a key element of our philosophy, and we are constantly impressed and inspired by the commitment to customer experience demonstrated in the partner ecosystem. When customers connect with a trusted and approachable partner, those customers in turn demonstrate a stronger commitment to Microsoft as well. A rich customer experience leads to returning customers, recommendations and, ultimately, higher revenue for you. I am extremely excited to see Indigo Slate providing this CX assessment tool to all Microsoft partners." - Jennifer Tomlinson, Sr. Manager Channel Marketing, Microsoft


  • Take CX self-assessment
  • Review your maturity level and recommendations
  • Plan your go to market execution across segments and audiences using bullseye
  • Setup and send customer surveys


  • To download the free HUMAN EXPERIENCE INNOVATION e-book, please create an account an login to the site
  • The e-book link is located on the welcome page